Google Hummingbird SEO 2014

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVcb8gQscC1IrqnmEpuVwhZnz4SS3X6LqLAkSPV82Q09w-wmfDJbrR-06nwSSrzSR9yaYv3z6s4qvRybbFjqIdv20ddlnUsxIxKRXcK0py943Wvbsg_tVmPFB3DvjEtkEZpbRGjW7-_ic/s1600/Google+2014+hamming+Bird.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVcb8gQscC1IrqnmEpuVwhZnz4SS3X6LqLAkSPV82Q09w-wmfDJbrR-06nwSSrzSR9yaYv3z6s4qvRybbFjqIdv20ddlnUsxIxKRXcK0py943Wvbsg_tVmPFB3DvjEtkEZpbRGjW7-_ic/s1600/Google+2014+hamming+Bird.jpg" width="320" /></a></div><div style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-align: left; text-rendering: optimizelegibility;"><b>Google hummingbird Best</b> <span style="font-weight: 700; line-height: 1.25em;">Practices:</span></div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Authority:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Google’s PageRank is gone forever! Oh wait, no it’s not. After 10 months where the search engine’s public authority measure wasn’t updated and plenty of speculation occurred that it would be gone forever, this public measure of authority was finally updated December 6th. It remains one of the hundreds of items Google's algorithm looks at when evaluating which results to return in the SERPs.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Backlinks:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. According to Google’s <a href="http://searchenginewatch.com/article/2318619/Matt-Cutts-Google-Penalties-Get-More-Severe-for-Repeat-Offenders" style="color: #3288e6; cursor: pointer; text-decoration: none;">head spamfighter Matt Cutts</a>, the easiest way to come back from a checkered past of purchasing links could be to just disavow your entire backlinks profile and start anew. </div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Content:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Any guide to SEO success would be positively incomplete without a mention of content -- fresh and high-quality content, specifically. Google’s own <a href="https://support.google.com/webmasters/answer/35769?hl=en" style="color: #3288e6; cursor: pointer; text-decoration: none;">quality guidelines</a> should be your BFF in this arena.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Conversion Rate Optimization:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Improving conversion rates is a good SEO move, because it tells Google that readers find your content helpful and your site is sticky.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Duplicate Content:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Generally, you should avoid this stuff at all costs. That being said, there’s no cause to worry about the occasional, correctly-cited block quote. Cutts estimates that <a href="http://searchenginewatch.com/article/2319706/Googles-Matt-Cutts-A-Little-Duplicate-Content-Wont-Hurt-Your-Rankings?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+se" style="color: #3288e6; cursor: pointer; text-decoration: none;">25-30% of the content</a> on the web is duplicated. So long as the vast majority of your on-page copy is original, you’re likely in the clear. </div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Ecommerce:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">SEO for ecommerce websites is its own beast. Success in this arena requires an intricate understanding of usability, interfaces, psychology, conversions, and copywriting -- in addition to the rest of the search aspects mentioned on this list (and, for the love of all that's holy, please start writing unique product descriptions).</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">FFA:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Does your site include almost no original content, and a whole bunch of links to unrelated websites? Well, you’re unfortunately what most SEOs refer to as a “free for all” -- abbreviated as FFA -- and will struggle to be indexed by search engines.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">GYM:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">If you hear an SEO toss this term around, they may not be referring to their twice-weekly appointment with an elliptical. It’s actually a common acronym for “Google, Yahoo, and Microsoft (Bing),” the three largest search engines.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">HTML:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">The native language of search engines, and the basic structure that holds up your web pages.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Indexed Pages:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">The number of pages on your site that are crawled and indexed by Google’s bots. You can avoid the indexing of pages (such as pages that contain duplicate content) with the use of canonical tags.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Latent Semantic Indexing:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">A term you can use to sound smart, or a descriptor of the fact that Google’s gotten much better at indexing the right results for variations of longtail (three or more words) phrases.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Meta Descriptions:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">The description of your website pages which appear in search engine results pages (SERPs). Meta descriptions are primarily a function of user experience, and the best marketers use this space to hook readers’ attention.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Natural Search Results:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">The result of an awesome SEO strategy, these are the search results that are earned, not bought like paid ads.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Pay for Inclusion:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Fancy terminology for paying someone to build a link to your website, also known as a definitive SEO worst practice.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Robots.txt:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Content which exists in the root directory of your website for the sole purpose of communicating with search engines whether or not you wish for your pages to be indexed.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Social Sharing:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Google's looking more and more at social shares as a signal of content quality -- and thus, a reason to elevate a site's content in the SERPs. So for better SEO, you should be incorporating social sharing and social media marketing into your inbound marketing.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Stickiness:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">A measure of how well-designed and enticing your web pages are. Sticky pages draw in readers to engage with your website or convert into leads.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">Time on Page:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">How long web visitors spend on each page, a crucial measure for determining the relevance and quality of your web content.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">User-Generated Content:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">The practice of incorporating other people's words, images, and videos into your own outreach for social proof of your shared awesomeness.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">White Hat SEO:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">An old-school, but entirely relevant, term used to describe the only proven way to win the Google game: Publish quality content, build relationships with other bloggers, maintain your community, and repeat. The opposite would, of course, be black hat SEO.</div><h4 style="color: #495b67; font-family: proxima-nova, 'Helvetica Neue', Helvetica, arial, sans-serif; font-size: 1.25em; font-weight: 300; line-height: 1.25em; margin: 1.1em 0px 0.5em; text-rendering: optimizelegibility;"><span style="font-weight: 700;">XML Sitemaps:</span></h4><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">Think of your website’s XML sitemap as an open letter to Google. Technical marketers should learn to review and update this content to communicate whether pages should be indexed.</div><div style="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.7em; margin-bottom: 1.5em; margin-top: 1em;">While this is by no means a comprehensive list of the terms and tactics you’ll need to win at search optimization in the year to come, consider it a refresher on creating content and site pages that both search and people love in 2014.</div></div>

Google humming bird practice News Google Hummingbird SEO 2014

Google hummingbird Best   Practices: Authority: Google’s PageRank is gone forever! Oh wait, no it’s not. After 10 months where the search en...

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